The Restaurant Social Media Index was developed to help restaurants become more robust and effective in their use of social media, digital content and brand development.

With founding sponsor DigitalCoCo, The RSMI will become the go-to source for the latest brand information on social media analytics for the restaurant business.

About the RSMI

The Restaurant Social Media Index is the quantitative tracking effort of more than 3100 restaurant brands. Over 30 million U.S. consumers, and thousands of keywords, menu items, and restaurant terms have been indexed over the past two years. 

It analyzes restaurant brands’ social footprints, but also looks into engagement credentials that drive the growth of social media in platforms like Facebook, Foursquare, Google+ and YouTube. We dive deep, not only into brand actions, but also the interaction in brand content quality, consumer engagement, consumer influence, and overall reach of the brand. 

The RSMI is built on an advanced algorithm that serves up several third-party result indexes and then applies the DigitalCoCo Social Insights algorithm into the mix.  This allows for a way to identify top brands in the metric.  It also levels the playing field for emerging restaurants, as the index does not simply tally numbers of followers or fans.  The RSMI is built on an entirely new methodology that is surrounded by several trusted data sources that drive the social web.

Nation’s Restaurant News, the leading source of restaurant industry news and analysis, is a founding partner in the Restaurant Social Media Index. NRN will provide extended coverage on a variety of social media topics for the restaurant industry, both in its flagship magazine and on NRN.com.  This new index will provide the best industry benchmarking data that restaurant operators who drive for success will need to follow and participate in.  For more information on Nation’s Restaurant News and its participation in the RSMI, contact Sarah Lockyer, executive editor of digital content.