How do your social-media efforts stack up against others in the restaurant industry? The Nation’s Restaurant News' Restaurant Social Media Index (RSMI) is sponsored by DigitalCoCo and powered by third-party tracking systems such as Klout and Social Insights, and measures your influence against others each quarter. The Index provides specific restaurant brand and full restaurant industry statistics that will evolve from 24-hour monitoring of major social-media channels.
Elements
Twitter Analytics
Monitor the brand's use of the 140-character medium, looking at:
- Engagement
- Consumer sentiment and influence
- Account activity and growth
Facebook Analytics
Quantify a brand’s use of the social-networking site’s
- Activities
- Fan growth and interaction
- Engagement
Klout Analytics
Apply a numerical algorithm to the influence of a brand, as an outside third party. Measures influence through a variety of social-media platforms, drawing in
- Engagement
- Reach
- Overall influence
- Influencer connections
Social Insights
Serves as the hub and the engine that collects and analyzes the social web data from a variety of platforms, and with a variety of data partners. It analyzes:
- Engagement
- Influencer connectivity
- Consumer sentiment
- Location-based tracking
- YouTube analysis
- Blog or microsite ratings
